View Design Evolution
In January of 2007 things were different than they are now. Kobe didn’t have an MVP, but was still a jerk. The French government allowed smoking in public places. YouTube is blocked in Brazil. View design was in it’s infancy. Now, though, kids in Brazil are free to watch videos of DDR mishaps, smoking isn’t allowed in public places in France, and Kobe has an MVP under his belt.
View design has come a long way since Chris, Brandon, and I started work on the first View builds. It’s amazing what a year will do. Initial thoughts led me to just display information and results in a really appealing, aesthetic way. Don’t get me wrong, aesthetics are a very important part of the web in general, but with each View I designed, I learned more and more that having a lot of lipstick on a pig doesn’t change the fact that it’s still a pig. I needed to learn how to conceptualize a better and more functional pig.
View design works best when it’s parts are working together rather than just laid next to each other. Getting different sites’ information and results to show you a better picture of what you’re searching for is what I’ve come to aim for.
Bottom: Weather View, April, 2008.
In February of 2008, Joshua and I worked up the Weather View. I’m pretty stoked on it, to be perfectly honest. Aesthetically, it’s appealing and clean, but it’s how the information is given to you, how your results are displayed and work together, that make it shine. Information from Yahoo!, Weather.com, AccuWeather, and SunLight all work together to give you a great picture of weather for whatever city you live in. Or, like I do, whatever city you search and fantasize about living in.
It took me a while to start working in the kind of content synergy that should have been obvious at the beginning, but I’m glad I figured it out. It helped that we brought on a lot of people who are much smarter than me. View design changed for me when I stopped starting the process with a blank Photoshop canvas and used a blank sheet of paper and a pencil instead. It’s the sources and data that really matter and shine, and when you start there you get much more satisfying results. You start to think about what is being delivered and how those small data nodes can work together to deliver more than just results on a page. Blah blah blah experiential website blah blah community. We all know the buzzwords, but sometimes they are used in a purposeful manner. The Views we design now are creating an easier experience for everyone who searches with Viewzi. By shifting my focus to that mentality, I was able to start delivering more appropriate Views and not just fancy Photoshop files that some monkey pushed pixels around on.
It’s the marriage of little bits of information from different sites that create an intriguing result. Having it look nice and not render in your browser’s default typeface helps a bit.
Comments
Barbara said:
AWESOME! Keep up the great work! :o)b
Posted on May 28, 2008 at 6:29 AM
Truman Wynns said:
Despite repeated attempts I have not been succesfull in ‘logging on’ to a “VIEWZI” search engine.
Posted on May 28, 2008 at 12:23 PM
Aaron said:
What’s your email Truman, I’ll look into your account.
Posted on May 30, 2008 at 9:53 AM
dallas said:
This is great stuff! While you’re still creating, can you come up with a “clean viewzi” search of some kind that would be safe for my kids?
Posted on May 31, 2008 at 6:19 PM
Aaron said:
It’s something we have planned Dallas. We will make sure to let you know when we launch safe search Views and controls inside of Viewzi.
Posted on June 26, 2008 at 8:48 AM
Richard Cullen said:
How in the world do I get “safe search” off? It certainly is not evident. Thank you
Posted on October 09, 2008 at 9:21 PM
Gal said:
I love your style Aaron.
Posted on October 28, 2008 at 2:04 AM
Viewzer said:
Viewzi isn’t governed by Google is it?
Posted on February 11, 2009 at 6:25 AM
Glenn said:
Do we have a choice in using Safe Search with Viewzi?
How to turn Safe Search off on Viewzi?
Posted on March 29, 2009 at 5:54 AM
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The coolest thing I get to do is go around and show this wonderful creation to people and watch their reactions. Maybe this is what it feels like to dance your show dog around at the big show. Viewzi has some nice tricks--and we are just showing roll-over and play dead right now...the bigger tricks are yet to come.
Posted on June 03, 2009 at 5:17 AM
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We have been live for about 2 days and so far the feedback has been great—which is a huge relief. We have been talking about Viewzi for months and most people just look at you like you are crazy and make some snide comment about Google and how crazy we must be to try to compete. I’m OK with that.
Posted on June 03, 2009 at 5:17 AM
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Soon (week or less) we will be launching the Celebrity and the Album Views. I think you will love them both.
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